Match your room's back-row viewing distance to a screen size, then pick a fabric — here's the short version.
For text-heavy content like slides or spreadsheets, your furthest viewer shouldn't sit more than about six times the screen's height away — for video, that stretches to roughly eight times. Measure the distance from the screen to your back row, divide by six, and that's roughly the minimum screen height you need.
As a starting point for a standard 4:3 or 16:9 room setup, see the table alongside.
A plain light-coloured wall is a legitimate substitute for a casual presentation or movie night. For anything client-facing, or a room wider than it is deep, a proper screen keeps brightness and colour consistent edge to edge.